Is there room for anyone willing to sing a different note than the usual concert 'prostitute' that ends with the usual brand preference. If someone has something to say, 'do not be silent forever' as in weddings and, unfortunately, as usual, in the fashion industry worldwide, but come to Berlin to make his voice. Half of the most avant-garde fashionistas in search of real news of the fashion world, Berlin, also home to one of the most sparkling fashion week in recent years, is filling and multi-store boutique concept unique as Y-3 which has just opened first flagship store in Berlin at "MIENTUS Flagship Store" near Albcelebre Kurfürstendamm shopping center in busy central district of Charlottenburg-Wilmersdorf, one of the most beloved of fashionistas Germans.
"MIENTUS", the unique selling location in Germany, offers Y-3 always, certainly not the last to arrive in the wake of a global success, but he bet on Y-3 from the beginning so as to have brought the sport brand for sale among its brands since the legendary first collection presented in 2003. Now Y-3, has always drawn by the brilliant Japanese designer Yohji Yamamoto, an independent space opens in Berlin where the collections are available for women, men, accessories and footwear of the new spring-summer 2012.
The new multi-store, created by following the guidelines of Y3 global retail concept, measuring almost one hundred square meters and offers customers a true "shopping-experience" based on the purchase of a conscious and non-compulsive boss or an accessory. Y-3, son of the perfect combination between the experience of Adidas in sportswear and legendary sense of style of Yohji Yamamoto, presented last summer collection ultramodern lines and volumes. Bold simplicity, sporty-chic but refreshingly, no frills, pure design. Y-3, in brief, is the real future of sportswear.