We have repeatedly spoken of Person, Max Mara brand belonging to the group that caters to the sweet size: unlike other brands that have the same target consumers, Person has always been distinguished by the fact that they pay close attention to current trends and fashion. Comfort does not mean totally deprive yourself of style and fashion! On this trail is to be framed the choice as the face of Vanessa Incontrada: young, fresh, beautiful and perfect interpreter of the mood of urban chic brand.
For the new spring / summer 2012 Person not denied, and offers easy and smart leaders who accompany the women throughout the day making them feel more at ease, but without them missing a touch of feminine glamor that stands out and makes special.
To tell the carefree mood of the new location chosen for the campaign is New York: vitamins, over-active, always busy and in motion, just as the woman person. A working lady who loves life hectic and unrelenting, but also of joy and carefree urban Fifties style: coffee machines colorful and energizing blend to create this spirit, urban, modern and glamorous. The arrival of summer also means sun, sea and sand: the line of beachwear brand distigue for bikinis in bright colors and floral prints, worn with sarongs jersey and jeweled sandals to complete the outfit.
Vanessa Incontrada is portrayed in an unusual double shooting in color and black & white: Hab wearing a lovely green emerald surrounded ton sur ton and maxi staple, combined with a clutch of teal-colored petals that bloom. In the images of the collection of pure white shirt goes with cigarette pants and brightly fluorescent, bandoliers and lighted in nuance scarf knotted around his neck as delicious sorbets are the ideal accessories. Flower prints and polka dot peep of blouses and shirts, bringing vitality and joy: a spring / summer 2012 significantly characterized the joie de vivre!