Fashion Channel —— In the beautiful island of Capri, the pearl of the Amalfi Coast, opened the first store in Pocket teaches Fiorucci, a colorful space of thirty square meters where you can find all the women's collection of clothing, shoes, accessories, eyewear, gifts and all the world of historical brand founded by Elio Fiorucci in Milan in 1967.
The design of the Pocket Store, viewed as a sophisticated corner in which to live an authentic shopping experience, is signed by Fiorucci Design Office in cooperation with IKEA for the construction of the interior and a very fresh and modern concept. An idea colorful, fun, original and irreverent as in the style of the famous Milanese designer labels.
A symbol of transgression and revolution in fashion due to its clothing and accessories designed for a woman who loves life and wants to live intensely, ignoring what others think, or, worse, the 'conformists', Fiorucci chose Capri last March 29th for the launch of a commercial venture and not a case as this wonderful island is populated in the summer of a whole world of tourists and travelers who want to enjoy life, even when dressed eccentrically, finally letting their imagination and their taste for beauty are free to express themselves, free from the cages of the trend of the moment or the dictates of good taste.
The new bet signed Fiorucci was born, then, in a landmark building located in Via Roma 34 Capri, in the heart of the romantic island in the Gulf of Naples, opened to the public with a cocktail and a special invited guest, but also residents to bond with the territory in a simple and friendly.
A toast hopefully auspicious because, after this first Pocket Store, Fiorucci has now opened another two days later, on March 31, in Porto Sant 'Elpidio, in the province of Fermo, Marche, and many other corners will follow soon this month in Grosseto in collaboration with Poli and Pompeii from Cricket Sports. The objective of Fiorucci is to march at a steady pace of about twenty openings a year, soon landed in the foreign markets of countries outside Europe, Middle East, Asia and Russia.