Fashion Channel ——  Founded in 1948 by Jean Cassegrain in Paris, the French leather goods brand Longchamp is a legend thanks to his sublime craftsmanship and its creations always full of charm and elegance, almost innate. Boasting a turnover of 390 million euros, Longchamp, which has 8 plants, including six in France, has 236 stores in 100 countries and 1800 corners in multi-brand stores in Italy as though now, it seems, the music has changed and is now exposing himself in the forefront.  

Finally, the French leather goods brand has decided, in fact, to look beyond the Alps and more precisely to Milan on 30 March has opened its first Italian store. The Longchamp boutique is very large in size but think it is only the fifth largest Longchamp boutiques in the world. But for Italians who love this label size does not matter of course, because 250 square feet arranged over three levels, set in an historic building in the heart of Milan's Via Spiga luxury is not serious business, indeed, there is to feast his eyes with so much beauty.

The company Longchamp always belonged to the Cassegrain family, now in its second and third generation, that carries on a family-run almost in spite of the massive amount of business at stake. Also open in Italy, the country's leading leather goods worldwide, is a challenge and start right from Milan is even more, but apparently Longchamp does not seem to fear the competition and is ready to unleash his best weapons.

The Milan store is the first boutique brand to dedicate, in addition to the lines of suitcases and travel bags and men's line, even a space for the collections of shoes and prêt-à-porter, a total look that wants to be indicative of the mood and traditional craftsmanship and style of the French fashion house.

Fashion Channel ——   TOMS is a well known brand in the world for its fabulous espadrilles in canvas and rope, available in many models and colors, and for his social commitment from the very outset of its history has led him to live his adventure in fashion with an eye to the nature and all'ecostenibilità. Even when you do not have a real official store in Italy. But the internet lately, thanks to the sections of e-commerce sites purposely open the brand, is proving a valuable aid to reach many products even where there is still a single brand.

In Italy, therefore, although currently there are official retailers of this famous brand of ethical fashion, on the official website, toms.com, there is an excellent section devoted to shopping online where you can not only admire the colorful new collection lookbook Spring-summer 2012, but also buy the template you like best in design and color. Also, just be making your purchase you will know you did good for a child in need with Easter at the gates and there is no better time!

Often, we forget that, once out of the factory before and after from the store, an object will continue to talk about the brand throughout its buyer will take him, it is better that it always represents the best not only its obvious aesthetic qualities, but also its hidden and far more valuable ethical virtues. Please remember, in fact, that for every pair of shoes sold, TOMS gives a pair of shoes to a child who really needs it in over 30 countries in Latin America and Africa. Mirevole initiative that really is not the result of any marketing strategy to try to ingratiate himself more and more customers with impromptu charity initiatives.

"Buy one and get one free", where the second pair is for charity, something that the TOMS brand has always done and this is a significant point in favor of this brand that quietly works because the world is part of fashion in the real world, especially in this difficult moment in history. Making fashion is not just a business, means an invasion of their products through the streets of the world, share with your client a bit 'of the way together and it would be nice if every company thought this too when producing a garment or accessory.

Fashion Channel ——  Today we launch in the summer atmosphere with colorful bikinis Fiorucci, the brand that has the freshness of the game, and the sensuality of his identity. The collection for summer 2012 is un'eplosione of fluorescent colors, vintage atmosphere, romance and fantasy in line with current trends. Swimsuits Fiorucci occur with joy and energy to always meet the tastes and needs of the most giovani.In forefront reversible bikini with flower print maxi vintage one hand, the other romantic theme vichy white paired with pink or red. They play with the fluorescent colors, which are totally or only hinted at. Fluorescent pink, yellow, lime green bikinis with briefs curled. The news that will surely appeal to many girls are bikini Fiorucci print comics in black and white laces in the same colors, with ironic images of pin-ups and scenarios Caribbean '50s.

And for those who prefer swimsuits, we mark the beautiful slip dress with lycra bodice and linen multicolor plaid, with molded cups. I feel like wearing a real top, which can match skirts, hot pants but sarongs. The costumes so that they can be worn not just in the sun, but also during a glamorous cocktail on the beach. The prices of Fiorucci models for summer 2012 are in line with the collections of the most trusted brands. Comics and print bikini bikini curled: 52.00 euros to the public. The reversible bikini is sold at about 62.50 Euro. The one-piece lycra and linen instead is proposed to 75.50 euros.

Fashion Channel —— A few nights ago, by chance I happened to see a great movie, very original in its genre, "The Speech of the King" with a gorgeous Colin Firth who plays the stammering George VI on the eve of the Second World War and I came to think to the accounts not only in the right place at the right time, but also to be chosen by the man right. In the case of Tom Ford in the years when he left to devote himself to cinema fashion churning unanimous that masterpiece which is the beautiful "A Single Man" Colin Firth chose as his protagonist's poignant film, forever tearing the shadow of romantic comedies like Bridget Jones forever to throw the empyrean of art films.

Colin Firth is a very talented actor but how many years it would take before the world would notice? Tom Ford is. A real King Midas. This he did with Gucci in the nineties, so did the film and continues to do so in fashion now that is back to his great love of all time, but never remove more than in any fashion week. The women's collection of Tom Ford is always presented to a very select audience in a secret location until a few days before, because at some penalty is not planning to disseminate the news. The press is made strictly forbidden to take any photographs, so in the end what remains is to trust what is written in the chronicles and reviews of the lucky journalists who attended the show.

But only at first because Tom Ford, a man of our time, always disclose the whole video with a fashion show so that the greatest possible audience can see and judge his work.Even for the autumn / winter 2012-2013 has been the case and the video put on Youtube, is massively clicked and not only by professionals. Tubini blacks, also made of leather and crocodile, with side slits combined with fire-red fur and clutch on the same nuance.The fur is totally black or proposed in many pop colors like lemon yellow.

All absolutely garish colors, luxurious, excessive. Super spy the tight black leather trench coat, while the back jumpsuit with its allure seventies, very glamorous and seductive.Beautiful evening dresses in white, golden or laminated with total black velvet inserts.Sensational accessories like big glasses, corset belts in metal, the clutch is cuissard square and long black python leather. For a woman bold, powerful, true mistress of fashion. 

Fashion Channel ——  Facelift Zara, Benetton, while opening new Trussardi moves behind

The prêt-à-porter invades Turin and tip over the center. Within a few days in Rome were opened only on two other mega-store and will soon open. Just yesterday, after an accurate restyling, the United Colors of Benetton store on Via Roma 121 Corner Piazza San Carlo is back to accommodate customers, while Zara, on Wednesday, with a big party has presented its new premises in Via Roma 260 which have undergone a radical restructuring. Meanwhile, waiting to come along Guess the corner of Via Gramsci, Trussardi has already landed on a Lagrange 1 and Montblanc has opened a new corner in Via Cernaia 40 / I. So it seems that the flagship brand tackle the recession by investing in the city.

Ok the first impact
"It 's our way - explains Luca Biondolillo press office manager of Benetton - to respond positively to the crisis by focusing on the quality of the product mix and structure that allows the store to enhance it." Even the leaders of Zadar say they are satisfied. "The city and the public - say - have responded well to the new concept that we are exporting all over the world. In times of economic hardship it is important to invest and differentiate themselves from us is the iron will to go forward. " And customers seem to react well to the news.

Accomplices bright, rainbow colors of the spring-summer and the climate that has raised temperatures from late July, people seem tempted to spend. "We came for a ride because of a little 'time we had noted the ongoing work and we were curious," Fabio told Puleo and Luke Strippoli, 35 and 32 years. "Often - continue - dedicated to shopping on Saturday afternoon."

The shopping
So, after having scoured the shop and admired leaders multicolor, Fabio comes with a gray sweater. "I preferred to choose a solid classic," he justifies. Blue eyes and model body, Magda Wyszecki, twenty-eight years by an Austrian who moved to Turin to love, is attracted by the fluorescent colors of clothes and accessories and is around for bargains. "I'm looking for - say - a bit 'of everything from pants to a bag. The tones are fantastic and I think I will not go empty handed. "

Zara is the bustling hectic queue. Being able to look is not easy. "We are here today because we wanted to see what was the new store," says Federica Garnero, 18, who along with his group of friends managed to grab a tasty t-shirt.